Our Story

Every parent wants the best for their child.

This statement is quite common and widely used. But we only understand the depth when we become parents ourselves.

From the moment the child is born we protect them from all harm so naturally we try to find those in toys as well. When we embarked on the journey of finding the best toys for our kids, we faced a lot of difficulties in uncovering the details of toys present in the market. There were many mass-produced plastic products with a lot of dubious chemicals in them and there were very few companies that were honest which left us wanting for more.

This is something we have tried to achieve in our products and in our company. A sense of honesty in bringing to you toys that will be safe, nurturing and joyful.

Our company brings to you the toys which we believe in.

  • Toys that provide them the appropriate development at the right age – we try to bring toys that emphasise on strengthening emerging development by presenting the correct level of challenges to help children acquire skills. From a simple teether to a world of pretend play, introducing the correct toy helps stimulate the social, mental and physical development of a child.
  • Toys that are close to nature and simple and wood is as close as you can get to nature. There is something special about running your hands through a well-crafted strong wooden object. We reminisce over our own childhood when we played with natural toys and want the same for our children as it also gives us a glimpse of those simpler times.
  • Toys that are safe and immaculately finished. We aim to make sure that all toys are well rounded and completely ready for the little one’s hands. The finishes and paints are nontoxic and child safe and toys for infants have only been sealed with beeswax or left unpolished keeping teething babies in mind.
  • Most of our products are handcrafted and hand-painted by artisans from all over the country. We feel immense pride and joy in working with these skilled artisans in creating these beautiful toys.
  • We also take inspiration from Montessori and Waldorf schools of thought. These education philosophies resonate with us as they offer incredible wisdom and have proven effective all over the world.
  • And lastly toys which are open ended. Imagination of a child has no bounds. we don’t want to limit that and so we try to keep our toys as open ended as possible to let the imagination play its role.